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Thursday, October 04, 2007
Aquent's YouTube Job ad
Not a bad first attempt. Most of the background stunts were a little corny but I like how they involved everyone in the office. And they shot it in multiple locations so you can see the office environment. Most importantly the last shot tells job seekers how to apply.
I'll give it a grade of: B minus.
Labels: Recruitment Advertising, Videos
Tuesday, September 11, 2007
Social Networks are Sticky
(past 30 days)Pay close attention to the time spent on the site. It's nearly double than this blog's time spent. The number of pageviews is also significant. So when you read new stories of social networks and recruiting like this and this, you know why.
Labels: Recruitment Advertising, Social networking
Wednesday, August 29, 2007
HR Magazine Salutes Jobs in Pods
Labels: Jobcasting, Recruitment Advertising
Tuesday, August 28, 2007
Press Releasing Your Jobs?
BIRMINGHAM, Mich., Aug. 24 /PRNewswire/ -- Shore Mortgage, a full
service mortgage company offering new mortgages as well as refinancing
services, has five locations throughout the Detroit metropolitan area.
Today, Shore president, Robert Rahal, announced the company is seeking to
hire 150 new employees in several capacities including underwriters,
account executives and loan officers. This will increase the organization's
total employment numbers by approximately 40%.
Counter to the industry trend toward downsizing and layoffs, Shore
Mortgage, established in 1984, shows a consistent growth pattern and is
seeking new employees including bilingual persons (Hispanic, Asian and
others) to service its past, present and future clientele. Positions are
available in Birmingham, Canton, Roseville and Taylor with training to be
completed in the Birmingham office.
Mortgage professionals with experience in closing, processing,
underwriting, servicing, post closing, accounting, secondary marketing,
quality control, information technology or customer service are encouraged
to apply for the full time positions with full benefits and competitive
compensation packages.
Established in 1984, Shore Mortgage is recognized for its home loan
market segment in southeastern Michigan. Success is attributed to a close
association with the real estate community and the creation of important
Realtor loyalty. Known as one of the prominent FHA lenders in Michigan,
Shore Mortgage's knowledgeable loan origination staff is available for
phone, in person and on- line consultation at any of the branch offices.
For additional information, please email (in word format) to
careers@shoremortgage.com or fax resume to Human Resources, at
248.433.0233.
Labels: Recruitment Advertising
Wednesday, August 08, 2007
Alumwire: Jobster killer???
The site has a lot of features similar to Jobster. Including;
- Integration with Facebook
- Social Networking capabilities
- Ability to upload videos (they call it video handshake)
Alumwire, Inc. (http://www.alumwire.com) is a professional network with the mission to effectively consolidate the most important career resources for college alumni, students, and faculty, maximizing the career opportunities in the college market. Our unique content and partnerships with CareerBuilder and The Dow Jones allow us to be at the forefront of career resources. The only requirement to access Alumwire is an e-mail address with a ".edu" suffix or an invitation from an existing user. Alumwire's vision is to be the one-stop shop in career resources for the college network beginning in the United States and eventually globally.
Jobster describes themselves as:
Jobster is the career network for the digital generation. We build audiences in the careers space and provide access to those audiences. Jobster integrates social networking, job search and targeted advertising technologies to connect users with people, information, and opportunities to further their careers.
Sound similar? The only major difference I see is that Jobster has more jobs to search through. Although Alumwire appears to have integration with CareerBuilder.com listings. They're both targeting the same audience. Jobster has a big head start but look out for the newbies. Alumwire is one to watch.
Labels: Job boards, Recruitment Advertising
Monday, July 16, 2007
It's official, the sunday classifieds are dead
If I was an employer from one of those 60+ ads I'd be pissed. Why pay a couple hundred bucks to have my job buried in the bowels of the sunday paper? Another annoying aspect was the readability of these ads. Its liking reading the fine print. Ugh. I think its safe to say the sunday classifieds are officially dead.Labels: Recruitment Advertising
Wednesday, June 20, 2007
Job Board Alternatives #11-20
And in case you missed the first 10...
EmployeescreenIQ provides background checks to employers globally.
Labels: Job Board Alternatives, Recruitment Advertising, Videos
Thursday, May 31, 2007
Nuclear Lab in Idaho Using Jobcasts to Recruit
They recognize that the job market is changing and with Nuclear & Chemical Engineers hard to find they've taken the step into recruiting 2.0. They are now a forward thinking recruiting organization in my opinion. Listen to their jobcast.
Labels: Recruitment Advertising
Friday, May 18, 2007
Monster advertising on Jobster Home Page
Oh, and they just announced their own CPA advertising.
Labels: Job boards, Recruitment Advertising
Thursday, May 17, 2007
Pay Per Action from Indeed
This is an interesting play by Indeed. I read on another recruiting blog that it may be "ahead of its time". Certainly some employers will not understand it, but I do believe its another cost effective way of getting candidates to your jobs. You can read more about here on Indeed's blog.
Labels: Recruitment Advertising
Thursday, May 10, 2007
Company Career Sites Adding Features
Labels: Employer Branding, Recruitment Advertising
Thursday, April 26, 2007
Recruiters aren't Marketers
-Marketing Manager for Staffing Firm
I've been saying for a while now that Recruiting is Marketing. This firm's admission is a wake up call to you all. If you are going to recruit more effectively in the coming years you must begin to use the next generation of tools like blogs, video, social networks and podcasts.
Labels: Recruiting Methods, Recruitment Advertising
Friday, April 20, 2007
Recruiting 2.0 article
New CareerJournal.com Report: Companies Incorporate Videos, Podcasts and Blogs into their Career Web Sites |
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NEW YORK (April 20, 2007) -- Many companies are revamping their career Web sites by adding interactive features and making the application process more user-friendly for job seekers, says a new report on CareerJournal.com, The Wall Street Journal’s executive career guide.
“Merely posting a recruitment brochure online is not enough to attract top quality candidates,” said Dana Mattioli, reporter, CareerJournal.com. “Companies are incorporating videos, podcasts and blogs to present the human side of the company.”
Videos on corporate web sites are being viewed as an early job preview. They give job seekers a chance to understand what's involved in working in a particular position or business sector in a much more realistic way than text on a page ever could.
Corporate web sites are beginning to address candidates’ major gripe -- the feeling that their application disappeared into an Internet black hole. Addressing this concern and improving the usability of the applications has become a main focus for the top corporate career sites. The newer tracking systems enable candidates to log into their accounts and check to see if their resume has been posted and reviewed, or find out if they've been selected to interview or rejected.
Labels: Recruitment Advertising
Tuesday, April 17, 2007
Indeed makes smart move
Indeed.Com Integrated With Leading Job Posting Systems, Providing Recruiters With Added Visibility and Applicant Tracking
Employers and recruiters can include their jobs on Indeed with just a click.
Stamford, CT (PRWEB) April 16, 2007 -- Indeed.com, the most comprehensive search engine for jobs, has been added to four additional industry-leading applicant tracking and job distribution systems. Employers and recruiters may now include their jobs on Indeed directly from the systems they use every day, while also benefiting from critical applicant tracking metrics. The four partners that have recently added Indeed are:
Applicant tracking systems:
Hodes iQ (www.hodesiq.com)
HRsmart (www.hrsmart.com)
Job distribution systems:
Job VIPeR by TMP Worldwide (www.jobviper.com)
SmartPost by Bernard Hodes Group (www.smartpost.com)
These four services deliver a feed of jobs directly to Indeed, keeping their clients’ listings fresh and relevant for Indeed’s millions of users. Advanced tracking allows each system to monitor the job seeker traffic provided by Indeed and report those metrics back to their users.
Labels: Job boards, Recruitment Advertising
Tuesday, April 10, 2007
Dice getting desperate?
Labels: Job boards, Recruitment Advertising
Monday, April 09, 2007
Put your jobs on an iPod
"Apple has announced that they have now sold 100 million iPods, making it the fastest selling music player in history."
Jobs in Pods, the new podcasting job board actually creates an iTunes feed for each and ever employer who do jobcasts with us. Imagine being able to offer candidates who come to your career site the ability to download your latest audio job descriptions right to their iPod. They could hear your employees talking about working there, what the people are like, & why its fun to work there. Each and every podcast would "engage" them the way a boring old text description can't.
And remember the iPod is not just for music. People are learning Spanish, listening to audio books just to name a few alternative uses. Why not give them info on your company and jobs?
Think about it. Recruiting is marketing.
Labels: Recruitment Advertising
Monday, April 02, 2007
Jobs in Pods featured on About.com
Labels: Recruitment Advertising
Thursday, March 29, 2007
HR Managers Dying for Recruitment Alternatives
"It was busy and I did speak to a few employers regarding posting jobs with us...They all seemed to be looking for new places to post. Most of them used the newspaper and career builder."
I believe that employers are dying for alternative recruitment advertising tools. The above comment is proof positive and I can back it up by the number of calls I get with the same sentiment.
The job market is tight and getting tighter. Some employers are getting desperate. Some are grasping at straws. But the truth is, only the strong will survive.
Labels: Recruitment Advertising
Wednesday, March 21, 2007
Quoted in the Career Journal
About Online Recruitment Videos".
Labels: Recruitment Advertising, Videos
Tuesday, March 20, 2007
Employer Job Ad Errors
Pittsburgh Post-Gazette
Labels: Recruitment Advertising
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