SHRM made some news of their own at the recent expo in Las Vegas. They unvelied a new logo and slogan. Entitled "I am SHRM" the new tagline was everywhere at the show including cardboard cutouts like the one below. The new logo (bottom right) combines the h and r into a more unified look. I like it.
Monster usually had some big parties at past SHRM conferences. This year that honor goes to Jobing who made a big splash while hosting parties on several floors of the Palms hotel & casino.
According to an article in the latest Workforce Magazine, Monster wanted to lay low this year and concentrate on its booth. Director of Marketing, Kerry Talbot was quoted saying, "We decided to focus on deepened conversations at our booth. (Attendees) have expressed demand for more product focus."
The article goes on to speculate that perhaps Monster is feeling pressure from niche job boards and is cutting back while prepping for a sale of the company. Their new president, Sal Iannuzzi, just guided a previous company, Symbol Technologies, through a sale. Monster's new CFO is also from Symbol Tech. Hmmm. I smell 4 sale signs...Monster of course, declined to comment on the rumours.
I had the chance to talk with Ethan Bloomfield of Jobtarget at this weeks SHRM conference. In this video he'll explain their new relationship with SHRM.org and give you a glimpse at the future of this job board technology company. Jobtarget is based in New London, Connecticut. (3:43)
They say over 20,000 people are here. Gotta be the largest gathering of HR professionals on the planet. Have taken lots of pics and video which I shall endeavor to get up asap. But the parties start in a few hours so i may be delayed in doing so til later.
Ran into Shally, Cheesman and Matt Martone of Hotjobs. Jobing announced their acquisition of LocalCareers.com, Affinity Circles is launching a job post product within their college networks and Jobtarget is making a splash by announcing its OneClick product is being integreated into the SHRM.org site. Big news for them. Video interviews with those folks is upcoming.
I'm sitting here in the JetBlue temporary terminal awaiting a 9:30 flight to SHRM las vegas. Its been quite a day. I actually should be in the air right now but my town car driver was 40 minutes late picking me up. Compound that with 5 mile delay getting to JFK airport from the Van Wyck Expressway and it all equals out to me MISSING my original flight. But alas, I just got my standby confirmed. It's a real zoo here but cant wait to get the expo floor. I'll be there, just a little late.
Jobing.com, a popular job site out west just purchased Wisconsin based LocalCareers.com. Local Careers has over 400 related job domains in its portfolio so not only do they get a new customer base, they get a suite of domain names for further expansion.
So the newspapers appear to be selling out to the big guys. Hotjobs, CB, & Monster are all scrambling to add as many print pubs as possible to their roster. My feeling is that this relationship dilutes the appeal of the newspaper sites for job seekers. They already use the Big 3 to search so where's the value to them in all this?
Companies to Deliver Unrivaled Combination of Online and Print Recruitment Products for the Greater Milwaukee Market
MILWAUKEE & MAYNARD, Mass.--(BUSINESS WIRE)--Journal Sentinel Inc. and Monster® announced today an agreement to offer combined online and print recruitment services via the Milwaukee Journal Sentinel. Journal Sentinel Inc. is a Journal Communications' (NYSE: JRN) company, and Monster is the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST).
“This strategic alliance between the Milwaukee Journal Sentinel and Monster enables both partners to increase consumer and employer market share,” commented Sharon. J. Prill, senior vice president, interactive media and audience development for Journal Sentinel. “Working together, Journal Sentinel and Monster will offer a powerful combination of recruitment classified advertising, certain to appeal to southeastern Wisconsin employers and job seekers alike.”
Prill added, “Central to the alliance is our soon-to-be-launched co-branded recruitment website. This online destination will combine the local audience strength of the Milwaukee Journal Sentinel – Wisconsin's largest daily circulation newspaper – and its award-winning website, JSOnline.com, with Monster's deep product portfolio and brand. We are confident that this alliance uniquely positions us to provide southeastern Wisconsin businesses and job seekers with the most effective and efficient recruitment services available. Milwaukee Journal Sentinel will truly become a one-stop shop for all recruiting needs.”
“Milwaukee Journal Sentinel readers will soon have easier access to Monster's industry-leading job search and match technology, while regional employers will be able to better leverage Monster's expansive resume database, national reach and unparalleled recruitment services,” said Peter Newton, senior vice president and general manager of media alliances, Monster. “Our relationships with local media outlets, such as the Milwaukee Journal Sentinel, underscores our commitment to serving small and medium-sized businesses – helping deliver the quality candidates they need to maintain a competitive edge,” added Newton.
Through the alliance, Milwaukee Journal Sentinel readers will get a complete online career search and management solution, with a local focus and industry-leading search and match technology. In addition, readers can utilize award-winning expert advice regarding a range of career-related topics to help them advance their lives, whether they are looking for a new job or not. A host of other tools will also be at their disposal, including a resume builder and salary information center.
Employers will benefit from the easy availability of a more comprehensive recruitment solution that utilizes print and online advertising components as well as access to the leading resume database, which grows by more than 40,000 resumes each day.
The co-branded site is expected to launch later this summer.
SmartPost, the product from Bernard Hodes which lets employers post a job once to multiple job boards is adding some new sites to its roster including Indeed.com, Job.com and Oodle. But lookout, here comes Jobtarget with its OneClick product. At this time SmartPost appears to have more integration with ATS vendors while OneClick has hundreds of niche & association job boards on its roster.
I went to the SmartPost site to see what job boards they have but alas, they dont list them. They just claim its the "largest media network". It would be nice if they list all of the sites they use. I give props to Jobtarget because they list every site you can post to.
Jobtarget will have some announcements at the upcoming SHRM convention and I'll be doing a podcast with one of their reps to get their take on this new job posting product.
Part of the new way to recruit is guerilla recruiting. One way to do that is to put a recruiting video on your site and Youtube. You can either shoot it yourself or hire a number of firms to do it for you. Among them are CareerTours, RecruitTV, Mad Dash and this new startup...
Vcruit.com, helps small and large businesses create eye-pleasing videos of their workplace. The price starts at under $1,000, the company says.
In this 12 minute podcast I talk with Brian Tietje, a sales manager for LinkedIn. He'll discuss some of LinkedIn's features, dispel some myths and share a story or two about how employers are using this popular networking tool.
Slowly but surely, Craigslist is adding fees to its job listings. This article points out that the next cities on the list are: Sacramento, Orange County, Chicago and Portland, Oregon.
Craigslist, a popular online network of free classified advertisements, has proposed a $25 fee to post an opening on its job postings page in Sacramento and three other metropolitan areas. The 12-year-old company first charged a $25 fee in San Francisco in 1998, adding the fee in Los Angeles and New York in 2004. It has since added the fee in Boston, San Diego, Seattle and Washington, D.C. The fee has climbed to $75 in San Francisco and remains $25 in the other six cities.
The Sacramento site first launched in October 2000 and is among the company's busiest sites. Sacramento ranks 13th by number of page views. The city ranks sixth based on page views per capita, Buckmaster said.
In each case, craigslist proposed the fee after receiving requests from users who were concerned about the quality of some of the job ads on a particular site, he said.
"A big part of it is when we start hearing complaints from users and requests that a fee be considered," Buckmaster said.
Get-rich-quick schemes, multilevel marketing and "various things that look like job postings but really aren't" are mostly absent from job boards on sites with a fee, he said.
Since craigslist started charging for job postings in other cities, company officials say they consistently hear that the paid job boards are more useful for employers and job-seekers. In each case when fees were instituted, job ads dropped significantly initially, but the volume quickly rebounded, doubling and in some cases tripling, according to craigslist.
One can only expect fees for job listings to extend to many other cities over the next few years. The allure of $$$ is just too great for any online classified site.
For those looking at career challenges and choices faced by marketing professionals, there is the talent blog by Aquent staffing.
Written by: Matthew T. Grant, PhD. Aquent has been in business since 1986 and I have been working here more or less continuously since 1993. I started out as a temp (what we now call talent) doing presentations and administrative support. I began working for the corporate headquarters in 1995 and have held many roles in human resources, corporate communications, and marketing.
Hat tip to Matt Martone for discovering Etsy.com's career site. Their About Us page has no words, just pics of their employees which link to hand written notes about them. How cool is that! This company obviously appreciates openness and transparency. They have a flickr account to showcase the office life. They have a cool jobs page. This is the most out of the box approach to a career site I've ever seen. See what RecruitingFly has to say about company career sites.
Michael D. Haberman, SPHR, writes this HR blog about human resources topics and current human resources practices. He's been blogging since late december. He is also cofounder of Omega HR Solutions, Inc., an HR and Benefits consulting firm which works primarily with small and midsize businesses. Read his blog
These eyes cry every night for you. These arms long to hold you again. The hurtin’s on me yeah, But I will never be free no my baby, no no. You gave a promise to me yeah and you broke it, you broke it. Oh, no.
~The Guess Who
Ever since I got my new glasses last week, friends have been commenting that I look 'more' like a blogger now. (Which of course I am)
But it got me thinking that the king of all recruiting blogs has got a pair too. So in the spirit of the blogosphere I invite you to vote on which of us looks more like a blogger. Your comments are welcome.
The HR Outsourcing Toolbox is published by: CBR is an Arizona PEO company providing Human Resources Outsourcing to small and medium-sized businesses in Phoenix, AZ and the greater Southwest. Our HR Outsourcing Services include Human Resources administration, Arizona Payroll Services, Arizona Group Health Insurance, Arizona Workers' Compensation & Phoenix Risk Management and more.
Take a look around today's public market in Recruiting. The pros are quickly learning to make candidates a living breathing part of a network, allies in pursuit of a larger goal. While this is not new, it used to be a back office experience. Blogging brings the Recruiter to center stage.
There's a mercenary reason for using public disclosure as a tool. It's simple. The technique attracts candidates by making the Recruiter (and therefore the company) more approachable. Every time I talk to Dennis Smith, this is the gospel that he preaches.
It's all about Recruitment by attraction, the fundamental principle of Employment Branding.
I think this sums up the way recruiting 2.0 is changing the ways we recruit. If you dont know about Dennis Smith yet then you should. His blog, Wirelessjobs.com is a magnet for the types of talent he recruits. It lets him establish a relationship with candidates. It provides openness and transparency. It humanizes his employer (T-mobile).
And most importantly he hires people that contact him through the blog.
If you are a recruiter who isnt blogging yet, dont you think its time you should?