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Friday, June 22, 2007


Monster gets Milwaukee's Best

So the newspapers appear to be selling out to the big guys. Hotjobs, CB, & Monster are all scrambling to add as many print pubs as possible to their roster. My feeling is that this relationship dilutes the appeal of the newspaper sites for job seekers. They already use the Big 3 to search so where's the value to them in all this?

Companies to Deliver Unrivaled Combination of Online and Print Recruitment Products for the Greater Milwaukee Market

MILWAUKEE & MAYNARD, Mass.--(BUSINESS WIRE)--Journal Sentinel Inc. and Monster® announced today an agreement to offer combined online and print recruitment services via the Milwaukee Journal Sentinel. Journal Sentinel Inc. is a Journal Communications' (NYSE: JRN) company, and Monster is the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST).

“This strategic alliance between the Milwaukee Journal Sentinel and Monster enables both partners to increase consumer and employer market share,” commented Sharon. J. Prill, senior vice president, interactive media and audience development for Journal Sentinel. “Working together, Journal Sentinel and Monster will offer a powerful combination of recruitment classified advertising, certain to appeal to southeastern Wisconsin employers and job seekers alike.”

Prill added, “Central to the alliance is our soon-to-be-launched co-branded recruitment website. This online destination will combine the local audience strength of the Milwaukee Journal Sentinel – Wisconsin's largest daily circulation newspaper – and its award-winning website,, with Monster's deep product portfolio and brand. We are confident that this alliance uniquely positions us to provide southeastern Wisconsin businesses and job seekers with the most effective and efficient recruitment services available. Milwaukee Journal Sentinel will truly become a one-stop shop for all recruiting needs.”

Milwaukee Journal Sentinel readers will soon have easier access to Monster's industry-leading job search and match technology, while regional employers will be able to better leverage Monster's expansive resume database, national reach and unparalleled recruitment services,” said Peter Newton, senior vice president and general manager of media alliances, Monster. “Our relationships with local media outlets, such as the Milwaukee Journal Sentinel, underscores our commitment to serving small and medium-sized businesses – helping deliver the quality candidates they need to maintain a competitive edge,” added Newton.

Through the alliance, Milwaukee Journal Sentinel readers will get a complete online career search and management solution, with a local focus and industry-leading search and match technology. In addition, readers can utilize award-winning expert advice regarding a range of career-related topics to help them advance their lives, whether they are looking for a new job or not. A host of other tools will also be at their disposal, including a resume builder and salary information center.

Employers will benefit from the easy availability of a more comprehensive recruitment solution that utilizes print and online advertising components as well as access to the leading resume database, which grows by more than 40,000 resumes each day.

The co-branded site is expected to launch later this summer.


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