The real value of podcasting your jobs is the way we maximize their exposure across the internet.
a) Podcast Sites & MP3 Players: a number of podcast directories exist which let users promote their audio. We have setup distribution channels with over two dozen of them. This is how many passive candidates will find them. In addition, MP3 players like Apple’s iPOD are proliferating. Users of these portable devices will be able to download them directly from iTunes.

b) RSS /XML Feeds: RSS (Really Simple Syndication) and XML feeds allow internet users to take our “feed” of podcasts and add them to their “feed reader” or add them to their own web sites for listening. This puts the power of listening in their control. They won’t have to come to JobsinPods.com, rather they can listen to your podcast right from their feed reader.

c) Blog & Technorati tags: Jobs in Pods is not just a web site. It’s a blog and it comes with built in advantages for attracting search engine traffic. Each of your podcasts will be posted to this blog, categorized and tagged. The search engines will pick up on these tags and drive traffic to it. For example, a post entitled “Sales Jobs with XYZ Company in White Plains, NY“, will aid in attracting people typing in the words “sales jobs ny” in a search engine.

Using the blog search engine Technorati we’ll also “tag” each podcast with the keywords from our interview. If you are looking for marketing people, we’ll add tags that say “marketing jobs” and “marketing manager”.

d) Your Site: Working with your webmaster, we can setup a feed of just your podcasts that you can simultaneously broadcast on the career section of your corporate web site. Wouldn’t it be great if potential canidates could hear you speak about the jobs on your site?

Labels: Employer Branding, Recruiting Software, Recruitment Advertising