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Thursday, January 18, 2007

 

Coming soon: Recruiting with Google Billboards?

I started using billboards this month for one of my job boards as part of a marketing campaign. I had to design the ad, meet the sales rep, fill out a few forms and mail in a check. But what if I could do all that online?

Reports are circulating that Google Billboards are in the works after filing a patent last summer;

According to Clickz columnist Ryan Naraine:

"If the filing is a sign of things to come from Google, kiosk-type billboards, ATM machines and other digital displays in malls and hotel lobbies could start hawking products directly from a nearby retailer’s inventory."
Imagine the possibilities for recruitment advertising...hmmm? I love the ATM idea, would gladly pay to advertise in front of that captive audience.

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