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Thursday, August 16, 2007
Philly Papers using Monster AND HotJobs
The Philadelphia Inquirer and the Daily News are the latest newspapers to join the Yahoo alliance. With the addition of Philly.com, the online home to both newspapers, the partnership with the portal consists of 19 publishing companies representing close to 400 newspapers.Oh, what a tangled web they weave.
Indeed, the Philly papers are also aligned with Monster.com, the online recruitment board that competes with Yahoo's HotJobs and the newspaper-owned CareerBuilder.
McClatchy is also part of the Yahoo partnership though it has an ownership stake in CareerBuilder.
As part of the Yahoo alliance, the Philadelphia papers will have access to display advertising and paid search technology, the Yahoo national online ad sales force, and content distribution through the portal.
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