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Tuesday, July 17, 2007


Moms: the untapped workforce

My local bank recently set up part-time hours for moms so they could be home in time for the kids when they get home from school. But few employers actively try and recruit this untapped workforce. I believe the world of work is evolving and with a labor shortage, companies need to start offering lifestyle work hours. Moms are dying to get back into the game on a part-time basis. So whats your company waiting for?

I also wanted to point out a 2 new social networks that aims to match moms with opportunities. MomSpace & ClubMom.

Veteran women's publisher and affiliate marketing site ClubMom hopes to answer that question with a social networking play geared toward America's mothers.

Called The MomNetwork, the service lets women connect based on geography, life challenges, interests and the ages of their kids.

"This is taking human behavior to scale, with user generated content and community connections around the experience of motherhood," said Andrew Shue, a co-founder of ClubMom and member of its board. "It brings in the MySpace and the value propositions that moms desperately need."

"From a business standpoint, it's a huge opportunity," he said. "Moms have not been aggregated on the Web. They are the CEOs of America's households."

Momspace connects women with businesses in their geographic area that have been rated by other local moms. "It's formalizing the bus stop talk," says Colleen Devine, publicist for the site, "but it's not just for the new mom. It's used by moms with teenagers and even empty-nesters."


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