Veteran women's publisher and affiliate marketing site ClubMom hopes to answer that question with a social networking play geared toward America's mothers.
Called The MomNetwork, the service lets women connect based on geography, life challenges, interests and the ages of their kids.
"This is taking human behavior to scale, with user generated content and community connections around the experience of motherhood," said Andrew Shue, a co-founder of ClubMom and member of its board. "It brings in the MySpace and the About.com value propositions that moms desperately need."
"From a business standpoint, it's a huge opportunity," he said. "Moms have not been aggregated on the Web. They are the CEOs of America's households."
Momspace connects women with businesses in their geographic area that have been rated by other local moms. "It's formalizing the bus stop talk," says Colleen Devine, publicist for the site, "but it's not just for the new mom. It's used by moms with teenagers and even empty-nesters."Labels: Random thoughts
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