One of the things I learned from the recruiting conference circuit I traversed last year was recruiting is marketing - and HR pros just don't get that.

I'd say job descriptions are the biggest victim in this scenario. They just don't talk to candidates like they should. Seen one job description, seen them all.

The same could be said for most company career pages. They bury their jobs under a maze of pages and dont give job seekers a glimpse of life at the company. Or worse, they don't list jobs at all.

So whats a company to do? How about hiring marketing people to augment the recruiters? Get a copywriter to write your job descriptions. Hire a marketing manager to develop your employer brand. Design your career site with best practices in mind.

There, I said it. Now who among you will do it?

Labels: Employer Branding