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Tuesday, March 06, 2007
HotJobs catching up to Monster, CareerBuilder
"Yahoo's strategy of snagging newspapers partnerships is working, according to a note released by Wachovia Equity Research senior analyst John Janedis and his team.
The Internet company's recruitment arm, HotJobs is catching up with its two major competitors. Delving into comScore data, a third-party that measures Web site traffic, Wachovia found that Monster and CareerBuilder are losing share to HotJobs.
"We estimate that Yahoo HotJobs gained over 5% [points] of share among the top three sites in January 2007, which happens to coincide with the initial rollout of HotJobs on some newspaper partner sites," wrote Wachovia analysts. "We think this is a trend worth watching."
For the same time period -- December 2006 to January 2007 -- CareerBuilder lost approximately three percentage points. Monster's share fell too, down about 1.5 percentage points.
Granted, HotJobs is working off a smaller base. In December, HotJobs claimed a little more than 6 million unique visitors, while CareerBuilder and Monster had more than 10 million and 11 million, respectively. But in January, the gap was closing, with more than 10 million unique visitors for HotJobs, more than 12 million for CareerBuilder, and more than 14 million for Monster."
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