If you are evaluating different job boards for your hiring efforts here are some questions to ask them that will help you determine their effectiveness.

1. How do you market your site?
The way a job board markets itself is very important. Ask them how they attract job seekers.

2. What are your monthly traffic levels?
Focus on unique visitors and page views, not 'hits'. Hits are not an indicator of a sites popularity. Hits are a myth. They number of unique monthly visitors and monthly page views are the best indicators of a sites traffic.

3. Do you have testimonials?
Many sites have some form of testimonials from customers. Ask for and read them

4. How many resumes do you have on file
...the more, the better. If they have a low amount that could indicate low traffic levels.

5. Do you offer free trials?
It doesn't hurt to ask.

Don't ask them what their 'success' rate is placing candidates. They don't know. They may have a few testimonials of success but for the most part they don't have a clue about the number of placements. The best judge of their effectiveness is the amount of time they've been in existence and the number of companies placing jobs.

Labels: Job boards