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Wednesday, December 20, 2006

 

Report: Job Boards Poised for Banner Year in 2007

A report published by Borrell Associates says adverisers are set to spend $5.9 billion in online help wanted ads in 2007 compared with $5.4 billion on newspapers.

Hmmm, guess job boards don't suck.

Read the article: Job Sites Poised For 2007 Boom

Borrell Associates distributed their 2007 Outlook on Online Advertising Revenue, and among its findings is an indication that job boards stand ready to benefit from a shift in focus. From the report:

Job boards are quickly moving downstream - away from their executive-level and managerial roots and toward what could be a more massive pot of gold: helping local small- and medium-sized businesses use the Internet to locate hourly and part-time clerks, cashiers, forklift operators, restaurant workers, drywall installers, and administrative assistants.

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