Make your employer brand more about substance and less about spin
Employers need to become much clearer and consistent about how they manage their workers and what they want from them if they are to make the most of their employer brand, the man who coined the term has warned. Simon Barrow, who this month publishes the first book on the concept, has warned that, while companies are more than happy to bandy about the idea of having an employer brand, few in reality understand fully what this means. (Management Issues)

Only a Quarter of Organisations Measure Employer Brand Investment
Despite employee engagement being the current buzzword, an international Employer Brand survey of over 500 HR executives by global talent solutions business, Bernard Hodes, found that only six out of 10 employers have a formal employer branding effort in place. One possible reason is that Employer Brand programmes can be hard to justify to the bottom-line. Only a quarter, (24%) of respondents noted that their organisations were able to measure their employer brand in terms of recruitment and retention. Even fewer, one in eight (13%) indicated that the value of their employer brand is calibrated by their overall company performance. (OnRec)

Labels: Industry News

posted by C.M Russell  # 10:17 AM